In year 2 of Industrial Design we had to produce 3 concepts for a ready made takeaway meal which would be on sale in the chilled food isle of supermarkets such as Tesco, Superquinn etc, The brief stated that the packaging had to contain a meal for two people sharing.

I began by noting the different targets I had to meet,

My final design must:

Stack easily for transportation as well as display.

Not be too complex a shape to deny full use of the shelf space.

Incorporate colours of the cuisine which packaging is for. – research outcomes show that china have many rich colours and shapes which would stand out against packaging colours in use at the moment.

Have a individual shape to draw the consumer closer to the product.

Be microwavable, meet health and safety guidelines and leak proof.

My unique idea of the meal being contained in the one unit reduced the need for extra unnecessary packaging thus less waste. There would be dividers inside to keep items separate.

To finalise the size the packaging needed to be weights and portions of the food were researched.

The final concept is show below.

Image